about

Forte Solutions Asia Limited provides a fractional APAC business development function to technology companies seeking to build and grow revenue across the Asia Pacific region.

Registered in the UK and with its APAC business development base in Japan, Forte Solutions Asia operates as an embedded extension of a client’s senior business development team, delivering customer engagement, opportunity development, and programme capture, without the cost or overhead of establishing a permanent APAC organisation. This model provides clients with a sustained, on-the-ground presence in key APAC markets while retaining direct control of strategy, customer relationships, and commercial outcomes.

Engagement typically involves complex, high-value sales environments with long qualification and decision cycles where technical credibility, local market understanding, and long-term relationship development are required to convert opportunity into production revenue.

SERVICES

Fractional APAC Business Development Director

OEM, prime contractor, and strategic customer opportunities are identified, qualified, and pursued in line with each client’s technology and commercial objectives. Engagement is hands-on and end-to-end, covering market positioning, initial customer contact, coordination with engineering and commercial teams, and progression through long design-in and qualification cycles to production contracts.

Direct OEM and Strategic Account Engagement

Direct engagement with priority OEMs, system integrators, and government-linked organisations takes place at the appropriate technical and commercial level to build credibility and maintain momentum.

This includes application positioning, internal champion development, coordination between customer engineering teams and client headquarters, and sustaining deal velocity through long and complex sales cycles. The objective is to convert early technical interest into funded development programmes and ultimately into production agreements.

APAC Channel Strategy and Partner Management

Where a partner-led route to market is appropriate, a deliberate APAC channel strategy is defined and executed rather than relying on opportunistic distributor coverage. Ongoing engagement includes joint customer targeting and active deal support to ensure partners contribute to real opportunity development rather than remaining passive. The objective is a sustainable regional presence and repeatable revenue generation, not inflated partner counts.

Testimonials

"As our Director of Business Development in APAC, Alex at Forte Solutions Asia has built a credible regional distributor network and directly engaged OEMs across defence and industrial markets, resulting in multiple early sales wins. His ability to operate effectively across different APAC business environments has accelerated market access and converted prospects into active opportunities."

Jose (Joe) Lopez, Global Head of Sales, Emberion Oy (FI)

"From target identification, to making the first calls, engaging in detailed dialogue and finally closing the deal, we have had production OEM successes in Korea, Japan and China using Forte Solutions Asia for business development in Asia. Having built up a solid working knowledge of our technology, he provided our customers with continuous local support and provided us with marketing feedback that has helped grow our, now leading, market share."

Greg Truman, CEO - Forth Dimension Displays Ltd. (UK)

"Forte Solutions Asia has provided excellent representation for us in Asia, putting Light Blue Optics in front of all of the right target customers in Japan, along with effective customer support in Korea. In addition to working through the sales cycle on the customer side, Forte has successfully identified, approached and managed the relationship with a key Asian component supplier."

Barak Maoz, CEO - Light Blue Optics Ltd. (UK)

"Without the in-country representation that Forte Solutions Asia has provided, it would have been impossible for us to identify some of the potential opportunities in Japan and convert them into a revenue stream."

Frans Vermeulen, Head of Sales & Marketing - Active Silicon Ltd. (UK)

"Forte Solutions Asia’s knowledge of the local language and business culture has proved invaluable in assisting Radisens Diagnostics to source key materials for our products in Japan."

Jerry O'Brien, CEO - Radisens Diagnostics Ltd. (Ireland)

"Thanks to Forte Solutions Asia, we are now talking to multiple leading Japanese OEMs in the laser industry about Monocrom’s unique patented ‘clamping’ laser technology and we are confident about growing our share in the region."

Elad Volfin, VP Sales & Business Development - Monocrom S.L. (Spain)